The principal of SASSATO LLC, is Dan Wacksman, who has over 20 years of senior-level experience in hotel and travel in the areas of marketing, distribution and overall business management. Dan developed Sassato to fill a gap experienced by most organizations of having to quickly bring in capable and ready-to-run leaders to assess, recommend and deliver on key initiatives. Sassato will quickly improve performance in marketing, distribution, technology, and strategic implementations during times of need.
Think of Sassato as the "Seal Team 6" of hospitality and travel (but much geekier), who will come in and quickly fill holes, solve problems, and rescue projects, but without the cost of adding more headcount.
(Pictured receiving recognition as Top 25 Extraordinary Minds in Sales, Marketing and Revenue Optimization from the Hotel Sales and Marketing Association International)
Prior to launching Sassato, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts and was responsible for Outrigger’s online assets, online and offline marketing efforts, contact center operations, overall distribution strategy as well as company-wide strategic initiatives. Prior to this he was Managing Director for GTA China and Regional Director for GTA Asia, where he had overall responsibility for offices throughout the region. Previously held roles include; General Manager of Aoyou.com, an Online Travel Agency based in Beijing, in its JV start-up phase and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives. Dan currently serves as the chair for the HSMAI Marketing Advisory Board and teaches an executive education class at University of Hawaii’s, School of Travel on digital marketing. Full Bio.