THERE IS NO GPS

FOR WHATS NEXT

When decisions get complex, systems break, or projects stall, we step in.

We help hotel and travel companies untangle strategy, process, and tech challenges and get sh*t done.

DAN WACKSMAN

Founder and Principal Consultant

Dan brings 25+ years of experience helping hotel and travel companies simplify complexity, make faster decisions, and implement solutions that work.

Sassato's mission is to help hotels and travel-related businesses fill the gap of having to quickly bring in capable and "ready to run" leaders to assess, recommend, and deliver on key initiatives, in strategic planning, marketing, distribution, technology, and implementations.

Think of Sassato as the Seal Team 6 of hospitality and travel (but much geekier), who can come in and quickly solve problems or rescue projects.

To put it simply, our approach can be summed up as "We Get Sh*t Done."

Our Services

Consulting

We work with hotel and travel companies to assess complex challenges across technology, operations, and commercial strategy.

Whether it’s a system audit, process breakdown, or a stalled initiative, we deliver a clear path forward, and then help make it happen.

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Training

From executive workshops to customized team training, we help your people understand the why and the how, so they can execute with confidence.

Includes leadership facilitation, systems rollout training, and cross-functional alignment.

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Talent as a Service

Lack of resources, an isolated approach, and internal politics often lead to projects, that either fail, do not fully realize their goals, or drag on longer than necessary.

We understand the travel and hospitality space and can quickly come in, ramp up, and execute.

We enable you to bring in an experienced leader without incurring the long-term cost of hiring a full-time employee.

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Speaking

As a frequent industry speaker and university lecturer, Dan Wacksman has a reputation for his engaging and entertaining presentations that bring the point home.

Dan speaks often on distribution, marketing, revenue management, technology, and many other topics. Dan can tailor a presentation to your needs.

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Recent Clients

ABOUT OUR NAME

Sassato is a Japanese word (さっさと); it is often translated as "quickly" but it is more nuanced than that.

A rough interpretation might be “Don’t waste time, just get it done,” and that is our philosophy. We strive to help companies quickly, efficiently, and effectively achieve their goals.