Founder and Principal, Sassato LLC
Worked with single hotels through to the worlds largest brands on projects that have spanned from hotel transitions, to training, to enterprse-wide technology decisions and implementations.
Co-creator and instructor for an industry-leading class on digital marketing, Hotel Digital Marketing Essentials, and Co-Author of the book, Hospitality Digital Marketing Essentials
Senior Advisor for McKinsey & Co
Advisor in the Travel, Transport & Logistics Practice assisting with client engagements with some of the world’s largest travel companies.
Senior Vice President, Outrigger Hotels and Resorts
Oversaw media, digital, CRM, loyalty, contact center, distribution & strategic initiatives
Led the transition and implementation of all major marketing and distribution systems, including CRS, Booking Engine, CRM, Loyalty Program, Websites, etc.
Regional Director Asia/MD China, GTA – Restructured & repositioned the business which led to a significant increase in profitability
Managing Director, Aoyou.com – Led start-up joint venture OTA, to become the #3 player in the market at the time
Director of Strategic Development, Travelport – Participated in over $2 Billion of acquisitions (due diligence, deals, and integration)