Founder and Principal Consultant
With over 25 years of senior-level experience in marketing, travel, distribution, and technology, Dan Wacksman launched Sassato in 2019.
Sassato's mission is to help hotels and travel-related businesses fill the gap of having to quickly bring in capable and "ready to run" leaders to assess, recommend, and deliver on key initiatives, in strategic planning, marketing, distribution, technology, and implementations.
Think of Sassato as the Seal Team 6 of hospitality and travel (but much geekier), who can come in and quickly solve problems or rescue projects.
To put it simply, our approach can be summed up as "We Get Sh*t Done."
You and your team are experts in what you do, but at times it helps to get a fresh set of eyes, some external perspective, and expertise.
We deep dive and develop detailed recommendations that will make an immediate impact on your business.
Nothing is more important than developing your people and building a strong team.
We offer support to help your team develop and thrive, this includes: meeting facilitation, training, development, and coaching
Talent as a Service
Lack of resources, an isolated approach, and internal politics often lead to projects, that either fail, do not fully realize their goals, or drag on longer than necessary.
We understand the travel and hospitality space and can quickly come in, ramp up, and execute.
We enable you to bring in an experienced leader without incurring the long-term cost of hiring a full-time employee.
As a frequent industry speaker and university lecturer, Dan Wacksman has a reputation for his engaging and entertaining presentations that bring the point home.
Dan speaks often on distribution, marketing, revenue management, technology, and many other topics. Dan can tailor a presentation to your needs.
ABOUT OUR NAME
Sassato is a Japanese word (さっさと); it is often translated as "quickly" but it is more nuanced than that.
A rough interpretation might be “Don’t waste time, just get it done,” and that is our philosophy. We strive to help companies quickly, efficiently, and effectively achieve their goals.