OUR TEAM | SASSATO

THE SASSATO

Senior Consultant

Expertise: Website and Booking Engine User Experience, Marketing Technology, Conversion Rate Optimization

Senior Consultant

Expertise: Strategy, Finance, Accounting, Operations, M&A, and Project Management

Project Manager

Expertise: Graphic Design, Marketing, Hospitality, and Project Management

Principal Consultant

Expertise: Strategy, Distribution, Technology, Marketing, Project Management, and M&A

Senior Consultant

Expertise: Marketing, Social Media, Hawaii Market, and Project Management

Senior Consultant

Expertise: Information Technology, Hospitality Operations and Project Management

Principal Consultant

Founder and Principal, Sassato LLC

Worked with single hotels through to the world's largest brands on projects that have spanned from hotel transitions to training, to enterprise-wide technology decisions and implementations.
Co-creator and instructor for an industry-leading class on digital marketing, Hotel Digital Marketing Essentials, and Co-Author of the book, Hospitality Digital Marketing Essentials.

Senior Advisor for McKinsey & Co

Advisor in the Travel, Transport, and Logistics Practice, assisting with client engagements with some of the world’s largest travel companies.

Senior Vice President, Outrigger Hotels and Resorts

Oversaw media, digital, CRM, loyalty, contact center, distribution, and strategic initiatives.
Led the transition and implementation of all major marketing and distribution systems, including CRS, Booking Engine, CRM, Loyalty Program, Websites, etc.

Travelport

Regional Director Asia/MD China, GTA – Restructured and repositioned the business which led to a significant increase in profitability.
Managing Director, Aoyou.com – Led start-up joint venture OTA, to become the #3 player in the market at the time.
Director of Strategic Development, Travelport – Participated in over $2 Billion of acquisitions (due diligence, deals, and integration).